03 / Services / Growth Marketing

Marketing that knows your business.

Ongoing B2B marketing informed by a genuine understanding of your product, audience and priorities. Triple J Design connects agreed planning, content, creative production, campaigns and review in one working relationship.

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01 / Marketing challenge

Fragmented, inconsistent marketing or activity disconnected from how the business needs to communicate.

02 / Connected marketing approach

Understand the business; agree monthly priorities and capacity; activate relevant work; review results and adjust.

03 / Core growth capabilities

Only as specified in the agreed retainer, the work can include:

  • Direction
  • LinkedIn
  • Content
  • Paid campaigns
  • Email
  • Relevant SEO
  • Creative
  • Analytics and reporting

A coherent, sustainable marketing programme with continuity between business knowledge and execution.

Growth Marketing is scoped around agreed priorities and capacity. It does not promise leads or revenue.

04 / Ongoing engagement

  1. 01

    Align

    Understand the business, its product, audience and priorities.

  2. 02

    Plan

    Agree monthly priorities and the capacity available for them.

  3. 03

    Activate

    Carry out the agreed content, creative and campaign work.

  4. 04

    Optimise

    Review what is happening and adjust the plan.

  5. 05

    Report

    Report on the agreed activity and what it shows.

Repeated month by month, with each review informing the next plan.

Scope and activity are prioritised through an agreed recurring plan rather than unlimited ad-hoc delivery.

05 / PolicyGPT evidence

The PolicyGPT marketing work.

Triple J Design’s PolicyGPT engagement included ongoing organic LinkedIn content, paid LinkedIn campaign execution and email marketing design and distribution.

Delivered work

A PolicyGPT social creative: the line Uncovering patterns for underwriting success beside the PolicyGPT word cloud and mascot.
01Static social creative for LinkedIn

  1. Organic LinkedIn content

    Posts at approximately two per week.

  2. Paid LinkedIn campaigns

    Campaign setup and audience targeting.

  3. Email

    Design and distribution of approximately two Mailchimp newsletters.

A PolicyGPT Product Guide page titled PolicyGPT Overview, answering what, why, who, when, how and with what.
02Product Guide, laid out from supplied content

The lanes show what was delivered, not when or with what result. Any campaign reporting will appear only once it is cleared, with its period and definition stated.

06 / Related capabilities

Website or brand work, where the business problem warrants it. Each capability can be engaged independently or connected where the business requires broader support.

You are here

Growth Marketing

Can stand on its own.

Builds on, where the business problem warrants it

07 / Marketing enquiry

Tell us what you’re working towards.

Tell us a little about what you need. You don’t have to have everything figured out before getting in touch.

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