Services / Brand & Creative

Make what sets your business apart easier to understand.

Your brand should help people recognise what your business offers, understand why it matters and experience a consistent expression of its identity.

Discuss Your Brand ProjectAll Services

01 / Communication challenge

A business or product that lacks a clear, cohesive or recognisable expression.

02 / Strategic brand approach

Understand the offering and audience; establish the direction; develop and refine the agreed creative work.

03 / Brand & Creative capabilities

Subject to project scope, the work can include:

  • Positioning support
  • Visual identity
  • Product documentation
  • Creative direction
  • Motion graphics
  • Relevant marketing assets

More coherent and recognisable communication across relevant touchpoints.

04 / Engagement process

  1. 01

    Discover

    Discuss the offering, the audience and what the brand needs to communicate.

  2. 02

    Establish direction

    Agree the positioning, priorities and creative direction the work will follow.

  3. 03

    Develop

    Create the agreed identity and creative work, with collaboration along the way.

  4. 04

    Review

    Refine the work together against the agreed direction.

  5. 05

    Deliver

    Hand over the agreed work and discuss appropriate next steps.

A descriptive outline, not a claim that every project follows identical steps.

05 / Evidence & credibility

The PolicyGPT brand work.

Triple J Design’s PolicyGPT work included the logo and identity assets, layout of the technical Product and User Guides from supplied content, a logo-reveal animation and promotional creative.

The PolicyGPT logo and identity asset: the PolicyGPT wordmark over a word cloud of insurance terms, with the line AI Driven Insurance.
01PolicyGPT logo and identity asset

Extended across

A PolicyGPT Product Guide page titled PolicyGPT Overview, answering what, why, who, when, how and with what.
02Product Guide, laid out from supplied content
A PolicyGPT Product Guide page titled Reasoning Overview, on tackling complex insurance challenges with AI assistance.
03Product Guide
A PolicyGPT social creative: the line Uncovering patterns for underwriting success beside the PolicyGPT word cloud and mascot.
04Static social creative

06 / Connected digital application

Any capability can be engaged independently, or connected where the business requires broader support.

Illustrative expressions of one identity, not client work.

Brand enquiry

Let’s start with your business.

Tell us a little about what you need. You don’t have to have everything figured out before getting in touch.

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