About / Triple J Design
Independent by design.Connected in approach.
Triple J Design is a Cape Town-based, founder-led digital agency working with B2B technology businesses that need clearer communication, a stronger digital presence and connected marketing expertise.
We bring business understanding, creative thinking and digital execution together to help sophisticated businesses communicate their value more effectively. Engagements are shaped around what the business actually needs, whether that is a focused website or brand project, ongoing marketing support, or a combination of connected capabilities.
01 / The founder
Meet Jenni Holdsworth.
Jenni founded Triple J Design in 2021, bringing together a long-standing interest in creative work and technology with practical experience of building and marketing businesses.
Built businesses
Before establishing Triple J Design, she owned businesses in retail and holiday accommodation management, where she experienced first-hand how important a strong digital presence can be.
Built their digital presence
Designing the websites and creating the marketing for those businesses became the work she enjoyed most and ultimately led to the creation of Triple J Design.
Founded Triple J Design
Her early agency work included websites, branding and digital marketing across a diverse range of businesses.
Moved deeper into technology
Over time, the focus shifted towards more established companies, complex B2B technology and longer-term working relationships, including an extensive engagement with AI-powered insurance technology product PolicyGPT.
Drawn to technology by both its creative possibilities and the challenge of understanding complex ideas, Jenni brings curiosity, visual thinking and practical business experience to the work. Her approach starts with asking the right questions, understanding the business and maintaining clear communication throughout the relationship.
Leads the work directly today
Today, Jenni leads the strategic, creative and client direction of Triple J Design and remains closely involved in the work delivered under the agency name.
The name Triple J is a quiet nod to Jenni and her two sons, who were the reason she started the business.
Founder-led.Directly involved.
02 / The working model
Direct involvement. From first conversation to final delivery.
Triple J Design is founder-led, which means clients have direct access to the person responsible for understanding the brief, shaping the direction and remaining accountable for the work.
Jenni stays directly involved throughout each engagement, creating continuity between the conversations that establish the requirements, the decisions that shape the work and the delivery itself.
That business understanding can carry across a focused project or a longer-term working relationship.
Built around the work, not a fixed agency structure.
Different projects require different combinations of capability. Triple J Design keeps the core relationship and direction consistent while allowing appropriate specialist input to be incorporated when a project requires it.
The result is a flexible delivery model: clients retain a clear point of accountability and continuity, without every project being forced into the same structure.
03 / Relevant experience
Experience that goes beyond the initial brief.
Some client relationships begin with one defined requirement and develop as the business and its communication needs evolve.
PolicyGPT is one example. What began as a landing-page design requirement developed into a broader engagement spanning visual identity, product communication, creative production and digital marketing.
That progression reflects the way Triple J Design works: understand the immediate requirement, understand the wider business context, and connect additional capabilities only where they genuinely support the work.
01
Landing page
The original PolicyGPT landing-page design. 02
Identity
The PolicyGPT logo and identity asset. 03
Product communication
A page from the PolicyGPT Product Guide. 04
Marketing
A static social creative for LinkedIn.
04 / Client confidence
Relationships built on understanding and continuity.
Strong creative and digital work depends on more than deliverables. It requires clear communication, an understanding of the business and confidence that someone remains accountable for the decisions and the work.
Triple J Design’s founder-led model is designed to preserve that continuity throughout the relationship, while retaining the flexibility to bring the right capabilities into the engagement when they are needed.
05 / The invitation
The right working relationshipstarts with understandingyour business.
If you’re looking for a considered approach to your brand, website or ongoing marketing, tell us what you’re working towards.
We’ll start with the business requirement and discuss an appropriate way forward.