Triple J Design

Your business has evolved. Your digital presence should reflect it.

Brand, websites and growth marketing for B2B technology businesses with complex offerings and ambitious plans.

Triple J Design brings business understanding, creative expertise and digital execution together to help you communicate your value more clearly.

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  1. Complexity can make value harder to see.

  2. We get beneath the surface.

  3. We bring order to the complexity.

  4. And turn understanding into clear communication.

02 / The disconnect

The value is there. Is it coming across?

As technology businesses develop, their products and capabilities often become more sophisticated. But their website, brand and marketing do not always evolve at the same pace. What the business has become may no longer be reflected in how it is presented to prospective customers.

03 / The transformation

Complexity deserves clarity.

  1. 01

    Understand.

    Get beneath the surface of the business, its product, its audience and its objectives.

  2. 02

    Translate.

    Shape that understanding into clearer communication and a more considered digital expression.

  3. 03

    Connect.

    Carry the thinking through brand, website and marketing activity.

04 / The connected offering

Different challenges. Connected expertise.

  • Website Strategy & Development

    Create a digital experience that communicates your business clearly and supports the next stage of its growth.

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  • Brand & Creative

    Shape how your business is understood, recognised and presented across the places that matter.

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  • Growth Marketing

    Connect ongoing content, campaigns and digital activity through a considered marketing approach.

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Any capability can be engaged independently, or connected where the business requires broader support.

05 / The evidence

The thinking behind the work.

A business with a specialised offering needs communication informed by an understanding of what it does and who it serves. Triple J Design’s PolicyGPT engagement developed from an initial landing-page design requirement into a broader relationship spanning brand, product communication and digital marketing.

  1. 01

    Landing-page design

    Original landing-page design for the PolicyGPT product.

    The original PolicyGPT landing-page design, shown full length.

  2. 02

    Brand identity

    The PolicyGPT logo and identity assets.

    The PolicyGPT logo and identity asset: the PolicyGPT wordmark over a word cloud of insurance terms, with the line AI Driven Insurance.

  3. 03

    Product communication

    Product Guide pages and a product interface screenshot.

    A PolicyGPT Product Guide page titled PolicyGPT Overview, answering what, why, who, when, how and with what.
    A PolicyGPT Product Guide page titled Reasoning Overview, on tackling complex insurance challenges with AI assistance.
    A PolicyGPT product interface screenshot: an administrator's user-accounts screen with numbered callouts.

  4. 04

    Digital marketing

    Static social creative for LinkedIn.

    A PolicyGPT social creative: the line Uncovering patterns for underwriting success beside the PolicyGPT word cloud and mascot.

06 / The partnership

The person who understands the businessstays close to the work.

Triple J Design is led by founder Jenni Holdsworth, who remains directly involved throughout the agreed engagement.Clients benefit from continuity between the conversations that establish the requirements, the decisions that shape the work and the execution itself.

07 / The invitation

Tell us whatneeds to change.

Whether you’re rethinking your website, developing your brand or looking for ongoing marketing support, the right starting point is understanding your business and what you’re working towards.

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